Case study — Content Creation
Social Strategy, Content Production, Video Editing, Community Management
- Views
- 2M+
- from under 30K
- Likes
- 200K
- from 2K
- TikTok followers
- 3.5K
- from 0
- Ad spend
- $0
- all organic
01 — The reels
Short-form, vertical, built to be watched to the end. Tap a reel to play it with sound.
02 — The story
Challenge
Discount Drain Cleaning had a good business and a great crew. What they didn't have was a marketing engine. Their social presence was quiet, engagement was low, and their growth wasn't being matched by their digital presence.
Solution
We stopped treating plumbing like plumbing content. We built a content strategy around the people behind the business and turned the job itself into entertainment. That meant laugh-out-loud skits, real trade education, service-driven content, and 30 reels a month backed by weekly on-location shoots. The plumbers became the personalities. The work became the content. And people started paying attention.
Impact
The problem wasn't the business. It was that almost nobody outside their customer base knew how good the business was. We changed that. Discount Drain Cleaning went from a quiet local service company to a viral content brand by doing what good marketing has always done: giving people a reason to pay attention.
Start your project
Tell us the problem you're trying to solve. We'll see if we can give you better marketing, or refer you to someone who can.